Survey shows Netflix winning streaming war

FILE - In this July 20, 2010 file photo, a Netflix customer uses the service in Palo Alto, Calif.  Marriott International Inc. on Wednesday, June 10, 2015 said its flagship hotel unit will offer guests access to Netflix Inc.'s streaming-video service on TVs in its guest rooms. (AP Photo/Paul Sakuma, File)

(Australian Associated Press)

Streaming giant Netflix has slayed its rivals by recruiting more than a million users in three months, a Roy Morgan Research survey shows.

The monthly consumer survey may have lifted the lid on the secrecy surrounding Netflix’s figures and highlights how far local streaming services Stan and Presto are lagging behind.

The survey, conducted among 2088 Australians aged 14 or older in May, calculated there are more than one million Netflix users in 408,000 households across the country.

Presto, a joint venture between Foxtel and Seven West Media, is second with just 97,000, followed by Stan, owned by Nine Entertainment and Fairfax Media, with 91,000.

Next are Quickflix with 43,000 and Foxtel Play with 40,000.

The survey is conducted monthly and there were 766,000 Netflix users in April.

Netflix may be winning the streaming battle but there are still five million Australians living in homes connected to Foxtel TV, according to the survey.

Roy Morgan media spokesman Tim Martin said it is too early to say if Netflix will continue to be such a dominant force because subscribers may change allegiances.

He said consumers may switch from one Streaming Video On Demand (SVOD) service to the other depending on which shows are launched.

Netflix has rolled out some major drawcards since starting in Australia on March 24, including new seasons of House Of Cards and Orange Is the New Black.

“As each has different content available, many Australian TV lovers may choose to subscribe to multiple SVOD providers, switching between Orange is the New Black on Netflix, Better Call Saul on Stan, the HBO back catalogue on Presto and a new release movie (or delayed Game of Thrones marathon) on Quickflix,” Martin said in a statement.

“With each new month of incoming data collected from over 2000 Australians around the country, we’ll be better able to track and understand how SVOD is impacting the Australian media landscape.”

A Netflix representative told AAP the company was pleased with the take-up rates in Australia and New Zealand, but would not divulge numbers.

“Whilst we don’t release specifics around sign-ups or number of members, what we can say is that we have over 62 million members globally, with just over 20 million members located outside the US,” the spokesman said.


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